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    The Bold Blog

    Your Client Archetype Is Draining You (And You Probably Invited Them)
    Your Client Archetype Is Draining You (And You Probably Invited Them)

    Your Client Archetype Is Draining You (And You Probably Invited Them)

    February 7, 2026|Christina Martin
    Social media managers burn out because they attract Rescuer clients who demand unlimited availability without providing necessary infrastructure. Three client archetypes exist: Builders (want systems), Maintainers (want consistency), and Rescuers...
    OpenAI's Ad Problem Is a Decision Problem
    OpenAI's Ad Problem Is a Decision Problem

    OpenAI's Ad Problem Is a Decision Problem

    December 9, 2025|Christina Martin
    Let’s be honest: OpenAI didn’t just fumble the messaging. They built an ad machine, slapped a cute label on it, and tested it on people who pay for the privilege—no...
    The Essential Guide to Social Media Marketing Trends
    The Essential Guide to Social Media Marketing Trends

    The Essential Guide to Social Media Marketing Trends

    November 24, 2025|Christina Martin
    The Essential Guide to Social Media Marketing Trends Introduction: The New Social Media Landscape Social media has fundamentally transformed how businesses connect with their audiences. Once a secondary marketing channel,...

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